Over 10 years of writing experience across tech, retail, entertainment, and academia.
Improving Self-Service: Revamping a Retail Supplier Help Center
An outdated, jargon-heavy Help Center isn’t helpful for readers. To make a delightful self-service experience, you have to start with good content.
Standardizing Design: Rebuilding an Internal Design System Website
Wayfair wanted to make its supplier portal easier to use. But standardizing the design of a massive portal is no easy feat.
Making Academia Accessible:
Blog-ifying a Research Paper
Western University is a leading authority on psychological research. How do you build on an already-buzzworthy academic paper? Put it on HuffPost for the world to see, of course.
Enhancing Self-Service: Building a SaaS Help Center
SaaS company Loopio aims to simplify the RFP response process. But without a knowledge base, customers were waiting on the Support team to answer their questions, leading to bottlenecks.
Brand-Aligned Storytelling: Creating Agency Web Copy
Global production firm Devolution Productions is on a mission to apply its artistry to marketing. To make a good impression, they needed their site to highlight their creative core.
Keep Them Entertained: Crafting SEO-Optimized List Articles
Online entertainment publication Collider is focused on creating engaging articles. Satisfying their reader base requires a consistent feed of hot new content.