Time to read: 2 minutes
Clients: HuffPost, Western University
Industries: Psychology research
Collaborators: Researchers
Tools: Google Docs
Impact by the numbers
10,000+
pageviews for the original academic article
(a relative rarity in research)
The Problem
A leading authority in psychological research, Western University has no problem circulating its research findings among academic crowds. Getting results in front of a less academic audience? A bit more challenging.
The Process
Take a highly technical psychology paper, published in a celebrated academic journal, and make it digestible and entertaining for HuffPost readers.
I approached this writing project over several sessions, stripping away academic jargon and sprinkling in a heavy helping of anecdotal fun.
The Product
✔️ An engaging HuffPost blog article