Brand-Aligned Storytelling: Creating Agency Web Copy

< Back to Portfolio

Time to read: 2 minutes

Copywriting

Client: Devolution Productions

Industry: Marketing

Collaborator: Creative Director

Tools: Google Docs

The Problem

Devolution Productions is an award-winning global production firm specializing in creative video campaigns. With a focus on bringing cinematography to marketing, Devolution needed a website that reflected its unique style.

Devolution needed a website content refresh, so they could focus on attracting the right clients with the right goals.

The Process

Interview the Creative Director – As a small independent company, brand alignment is important to Devolution. To get a handle on what that meant to the company, I began by meeting with the Creative Director and gathering his thoughts on what made Devolution unique.

Define customer personas – To ensure a clear focus on the reader’s website experience, I defined clear Devolution customer personas and aligned with the company on these personas.

Research the creative marketing landscape – Once I had a solid handle on the company’s identity, I looked to several existing creative marketing company websites to gather insights into what made for successful branded copy.

Draft new website content – Armed with research, personas, keywords, and more, I got to work with drafting the new website copy.

Align with Devolution – Once I’d polished the website copy, I hosted a call with Devolution’s Creative Director. I presented my proposed new content, gathering feedback for later integration. After one final asynchronous alignment touchpoint, Devolution was ready to publish its new content.

The Product

✔️ Refreshed web copy reflecting a unified brand

✔️ Updated “Home,” “About,” and “Process” content

✔️ Rewritten brand slogan

Devolution Productions: Democratizing creative marketing We believe marketing should be accessible to all, regardless of business size. We provide video services at a scale that works for you, transforming goals into creative campaigns that drive growth and retention. We understand the technicalities of what makes a video captivating. Give us your vision and we’ll turn it into attention-grabbing content that keeps people engaged. You know what sets you apart, and the world should too.
Devolution’s homepage copy, reflecting the company’s vision
devolution (n) dee-vo-lu-shun: the moving of power to a lower level We’re Devolution Productions, a multi-award-winning global production firm specializing in creative video campaigns. We’ve been hired by dozens of companies across multiple industries to come up with ideas. Here’s what some of our customers have to say: “Devolution created incredible, rich video content. Not only was the final product terrific, but working with Dara every step of the way was a seamless experience.” -Matthew Lombardi Managing Director, OneEleven “Devolution is always bringing new methods of filming to me and my staff, constantly creating creative and modern content. I can’t wait to book our next session!” -Benjamin Kalikoff, London Muay Thai “Devolution went out of their way to make sure that our vision was being communicated in a socially responsible manner. I can't thank them enough for taking an idea and turning it into a professionally produced package.” -Leslie Smith, Project Spearhead "Dara and the team at Devolution Productions have been wonderful to work with. We have worked together for the last few years on a number of different projects. Dara rises to the occasion no matter what challenge we throw at him! We have always been very satisfied with the end product. I highly recommend Dara." -Alex Yazdani, Yazdani Aeshetics Our campaigns have led to an increase in new kickboxing enrollments, website traffic, and more. Our goal? To make emotional connections with future customers accessible to more businesses.
An About page that details Devolution’s value, highlighted with customer testimonials
DEVOLUTION’S ORIGINS Rewind to 2018: Dara, an aspiring MMA fighter, had just sustained a serious injury during a fight. Forced to put his Muay Thai training on hold but unwilling to back away from the sport, he knew he needed to find a new outlet. And then it hit him: He’d always loved film and there weren’t many people producing MMA video content. And so Devolution Productions was born. ​ Today, Devolution works with companies of all shapes, sizes, and specializations to create captivating marketing campaigns that tell a story. Because whether you’re a fledgling company or an established organization, your vision deserves to be shared.
Speaking to Devolution’s origin story
DARA ESHAGHIAN (HE/HIM) Creative Director and Founder Dara is a creative director with a passion for narrative filmmaking whose work has appeared in multiple international film festivals. As the driving force behind Devolution, Dara aims to make a difference by making captivating videos and creating jobs. Dara has a background in political science and film and experience with podcast hosting, sales, and management. With a knack for problem-solving and human connection, Dara is a natural storyteller who likes filming just as much as the relationships it creates. When he’s not directing or training Muay Thai, Dara can be found exploring Toronto’s west end with his partner Nika and their dog Gorgi.
A personable founder bio connects the reader to Devolution’s people-first focus
OUR PROCESS Every project starts as a conversation. We interview you to get a sense of your goals, which we then translate into a creative marketing campaign. We collaborate from start to finish to produce unique video content, so you can share your story with pride. As self-professed film geeks, we get fired up about combining the science of human attention with the art of cinematography: SCIENTIFIC BACKGROUND We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch to learn more about how this service can help you. MULTI-VIDEO CAMPAIGNS We reinforce your core messaging using video series, allowing us to tailor content for each segment of your audience. Because having different videos for each customer persona captures (and keeps) more attention than one standalone video. TWO-PHASED VIDEO WORK Studies show that video marketing has the biggest impact when your website content and ads are telling the same story. Whether you’re updating your website, launching an ad campaign, or both, we’ve got you.
Giving insight into Devolution’s working process
Contact me